Marketing Automation Case Study: The Full GlowKit Build
The capstone: watch GlowKit's entire marketing automation system come together across all six lifecycle stages, with a real founder's story…
Archive
Learn topic: Marketing Automation
A complete, hands-on marketing automation course built around GlowKit, a fictional D2C skincare brand.
AI Marketing Automation: When and How to Layer It On
AI is moving from novelty to norm in marketing automation. Here's where it genuinely helps, when you're ready for it,…
Marketing Automation ROI: Track Revenue by Flow & LTV
Which of your automated flows actually make money? Learn to track attribution, revenue per recipient, AOV, repeat rate and LTV…
Customer Segmentation & Automation: The RFM Playbook
Segment your buyers by recency, frequency and monetary value, then wire each segment to an automated action that moves customers…
SMS Marketing Automation: A Compliant, High-Converting Guide
Layer SMS (and WhatsApp where it fits) onto your email flows the right way: explicit consent, quiet hours, easy STOP,…
Email Marketing Automation: The D2C Revenue Flows
The four automated email flows that quietly drive most D2C revenue, and how to segment them by purchase behaviour so…
How to Set Up Marketing Automation: Your First Workflow
A step-by-step build of your first marketing automation workflow: a subscriber-to-first-purchase welcome series, from trigger to branch to launch test.
Marketing Automation Tools: Choosing Your D2C Stack
Pick the right marketing automation tools by category and price band, wire them to your store events, and get consent…
Customer Journey Mapping: Where Automation Actually Pays
Before you switch on a single flow, map the stages your customers move through. Here's how to draw your lifecycle…
What Is Marketing Automation? The Core Mental Model
Marketing automation runs your best follow-up on autopilot. Here's the core trigger-condition-action model and the parts of a stack, shown…